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Ooooh, how very tempting 
How could I possibly resist 
Actually, I do think that the answer to your question is amazingly easy and it is one that has got you in the news a lot lately (along with your fellows of the GSMA).
If you are serious about wanting to "become the home of the smartphone" then you have plain and simply got to get into your heads that Mobile Data is not a premium product in its own right to be drip-fed at great cost to the punter but a commodity to be exploited, to leverage everything that a true smartphone is capable of doing. What is a smartphone, after all, without mobile data connectivity? It is nothing more than a disconnected computer. And there is nothing particularly smart about that.
Basically, Vodafone will not become a major smartphone "home" for as long as there are tight data caps and punitive out-of-bundle costs. These introduce prohibition to the smartphone user community, terrified of using their devices for too much in case the inevitable monster bill arrives at the end of the month.
Imagine, instead, a brave new world headed and led by Vodafone. In this world there would be all manner of content being moved about the airwaves. Some of it would be freely available, the Internet is after all founded upon altruistic concepts. That does not mean that it cannot cause wealth to be earned, but that should not be at the cost of the founding concepts.
And so there we have it. The answer itself is simple, but it is going to take a major shift in Vodafone's mindset to make this happen. At first there will appear to be nothing in it for the corporation. But as content providers start to realise that they can actually use Mobile Data to sell their wares then Vodafone will have a vehicle upon which to gain revenue.
We have seen this happen with the Internet itself. It has become a global enabler at ridiculously low cost to the consumer, yet huge profits are made by the networks and content owners themselves.
The answer, Vodafone, is staring you right in the face. Do you have the acumen to do it? Or will you let another operator do this instead? There are one or two others who are beginning to make the right moves. In five years time you may wonder how you missed this golden opportunity. Or not
How could I possibly resist Actually, I do think that the answer to your question is amazingly easy and it is one that has got you in the news a lot lately (along with your fellows of the GSMA).
If you are serious about wanting to "become the home of the smartphone" then you have plain and simply got to get into your heads that Mobile Data is not a premium product in its own right to be drip-fed at great cost to the punter but a commodity to be exploited, to leverage everything that a true smartphone is capable of doing. What is a smartphone, after all, without mobile data connectivity? It is nothing more than a disconnected computer. And there is nothing particularly smart about that.
Basically, Vodafone will not become a major smartphone "home" for as long as there are tight data caps and punitive out-of-bundle costs. These introduce prohibition to the smartphone user community, terrified of using their devices for too much in case the inevitable monster bill arrives at the end of the month.
Imagine, instead, a brave new world headed and led by Vodafone. In this world there would be all manner of content being moved about the airwaves. Some of it would be freely available, the Internet is after all founded upon altruistic concepts. That does not mean that it cannot cause wealth to be earned, but that should not be at the cost of the founding concepts.
And so there we have it. The answer itself is simple, but it is going to take a major shift in Vodafone's mindset to make this happen. At first there will appear to be nothing in it for the corporation. But as content providers start to realise that they can actually use Mobile Data to sell their wares then Vodafone will have a vehicle upon which to gain revenue.
We have seen this happen with the Internet itself. It has become a global enabler at ridiculously low cost to the consumer, yet huge profits are made by the networks and content owners themselves.
The answer, Vodafone, is staring you right in the face. Do you have the acumen to do it? Or will you let another operator do this instead? There are one or two others who are beginning to make the right moves. In five years time you may wonder how you missed this golden opportunity. Or not
Flexibility in price plans
Rather than a set number of mins texts and data per month
Give me A set amount of Credit and a price list
every time I use one of the following, deduct the appropriate amount of credits from my pot
Voice Calls
Texts
Video Calls
Data (Sold in blocks of 500Mb)
MMS Messages
Allow me to carry a certain amount of credit over into the next month,
If I go over my credit limit in any month then I am charged an extra £5 for an appropriate amount of extra credit (which will roll if not used)
In other words give me a flexible plan that allows me to use my smartphone in a way that suits me
Secondly
Learn the difference between Themes, Apps and Firmware,
Do not spend months testing and interfering with every update for the firmware of your provided handsets, you have shown with apple that you can accept this so do the same with the other manufacturers
Have a firmware statement something like the following,
Vodafone will provide there handsets with a vodafone theme/skin set as the default to maintain a consistent look across our range, Users will be able to revert to any of the standard handset themes or install new ones, users will be able to delete the voda theme if they so choose
Vodafone may choose to provide phones pre-installed with vodafone approved apps we feel will be of interest, either full or trial, Users will be able to un install these if they so choose
Vodafone will never interfere with the manufacturer provided firmware of a phone,
should an manufacturer provide a firmware update for a model provided by vodafone, voda reserves the right to test the update before releasing it to our handsets.
Vodafone will endeavour to approve any new firmware update within a week of manufacturer release,
Voda will only reject an update if it is found to have a serious negative impact on phone or network performance and will work with the manufacturer to resolve the issue as quickly as possible
Vodafone will endevour to be completely transparent wrt firmware and will make regular announcements on the forums regarding the process of testing of any new update
Rather than a set number of mins texts and data per month
Give me A set amount of Credit and a price list
every time I use one of the following, deduct the appropriate amount of credits from my pot
Voice Calls
Texts
Video Calls
Data (Sold in blocks of 500Mb)
MMS Messages
Allow me to carry a certain amount of credit over into the next month,
If I go over my credit limit in any month then I am charged an extra £5 for an appropriate amount of extra credit (which will roll if not used)
In other words give me a flexible plan that allows me to use my smartphone in a way that suits me
Secondly
Learn the difference between Themes, Apps and Firmware,
Do not spend months testing and interfering with every update for the firmware of your provided handsets, you have shown with apple that you can accept this so do the same with the other manufacturers
Have a firmware statement something like the following,
Vodafone will provide there handsets with a vodafone theme/skin set as the default to maintain a consistent look across our range, Users will be able to revert to any of the standard handset themes or install new ones, users will be able to delete the voda theme if they so choose
Vodafone may choose to provide phones pre-installed with vodafone approved apps we feel will be of interest, either full or trial, Users will be able to un install these if they so choose
Vodafone will never interfere with the manufacturer provided firmware of a phone,
should an manufacturer provide a firmware update for a model provided by vodafone, voda reserves the right to test the update before releasing it to our handsets.
Vodafone will endeavour to approve any new firmware update within a week of manufacturer release,
Voda will only reject an update if it is found to have a serious negative impact on phone or network performance and will work with the manufacturer to resolve the issue as quickly as possible
Vodafone will endevour to be completely transparent wrt firmware and will make regular announcements on the forums regarding the process of testing of any new update
As a long standing eForum member, I couldnt resist this any longer.
I would like to be offered a choice of a handset with or without Vodafone branding. Vodafone are always behind with their firmware updates for branded handsets when updates have been available for generic handsets for some time.
There is no point having a smartphone which does not have up to date firmware with fast access to all Vodafone services.
Vodafone have bt Openzone for iphone customers, how about Vodafone having their own WiFi connection and being able to provide their customers with WiFi in every major town. This would be exclusive for Vodafone customers, who would then have fast and reliable internet on their smartphones without the need to rely on a 3G connection.
I would like to be offered a choice of a handset with or without Vodafone branding. Vodafone are always behind with their firmware updates for branded handsets when updates have been available for generic handsets for some time.
There is no point having a smartphone which does not have up to date firmware with fast access to all Vodafone services.
Vodafone have bt Openzone for iphone customers, how about Vodafone having their own WiFi connection and being able to provide their customers with WiFi in every major town. This would be exclusive for Vodafone customers, who would then have fast and reliable internet on their smartphones without the need to rely on a 3G connection.
Thinking about this some more I think voda have a problem, more so than some of the other networks,
Part of the problem is attitude and part of it is cost
We already see Voda mods counciling people to moderate there data usage to fit in with voda's caps, not to mention the damage imposing those cap's and the shoddy way it was handled has done to voda's image, and leaves a strong suggestion that Voda's network is creaking under the strain
we see voda blocking certain tv streaming sites during this years world cup,
Yet the streaming thing is an indication of where the future is heading
More and more people want to live in the cloud, so to speek, pulling content both live and pre-recorded off the web
Spottify, TVCatchup, YouTube, iPlayer all are pioneers in this market
We are rapidly heading for a future where the mobile is a both a gateway to a virtual anywhere presence and an access point to both web content and the contents of the owners own pc
A future where you take a photo/video on the phone and it is instantly geotagged, uploaded to facebook and saved to your home pc
where if you want to listen to music rather than being limited to what is on the phone, you can access your spottify account, itunes stores, the music you have stored on your pc or countless others
Where if you can watch TV streamed from the web, video on demand, or again access your pc at home for video content there,
Chat, video calling, email, and unfortunatly virtual prescence advertising,
But all of this takes data, masses of it, 1Gb is not going to be enough, nowhere near,
dor this revolution to take place the network has to be up to it,
Voda need to have not only the widest reach for the high speed elements of there network, but also the largest capacity, largest allowances and the first to roll out new technology
Part of the problem is attitude and part of it is cost
We already see Voda mods counciling people to moderate there data usage to fit in with voda's caps, not to mention the damage imposing those cap's and the shoddy way it was handled has done to voda's image, and leaves a strong suggestion that Voda's network is creaking under the strain
we see voda blocking certain tv streaming sites during this years world cup,
Yet the streaming thing is an indication of where the future is heading
More and more people want to live in the cloud, so to speek, pulling content both live and pre-recorded off the web
Spottify, TVCatchup, YouTube, iPlayer all are pioneers in this market
We are rapidly heading for a future where the mobile is a both a gateway to a virtual anywhere presence and an access point to both web content and the contents of the owners own pc
A future where you take a photo/video on the phone and it is instantly geotagged, uploaded to facebook and saved to your home pc
where if you want to listen to music rather than being limited to what is on the phone, you can access your spottify account, itunes stores, the music you have stored on your pc or countless others
Where if you can watch TV streamed from the web, video on demand, or again access your pc at home for video content there,
Chat, video calling, email, and unfortunatly virtual prescence advertising,
But all of this takes data, masses of it, 1Gb is not going to be enough, nowhere near,
dor this revolution to take place the network has to be up to it,
Voda need to have not only the widest reach for the high speed elements of there network, but also the largest capacity, largest allowances and the first to roll out new technology
Vodafone has a long long way to go,
Vodafone branding on phones. It is very frustrating to see a software update come out and then wait months for Vodafone to launch their own version.
I have a HTC legend and still waiting for the radio update that HTC released on June 2nd and all you get from Vodafone is "we no nothing!!!!
"
Vodafone needs to start improving their 3G coverage which is very poor in a lot of areas.
Lets hop some one pull's there finger out at Vodafone and send us the updates and supports the smartphone as it was intended to be !!
Vodafone branding on phones. It is very frustrating to see a software update come out and then wait months for Vodafone to launch their own version.
I have a HTC legend and still waiting for the radio update that HTC released on June 2nd and all you get from Vodafone is "we no nothing!!!!
"Vodafone needs to start improving their 3G coverage which is very poor in a lot of areas.
Lets hop some one pull's there finger out at Vodafone and send us the updates and supports the smartphone as it was intended to be !!
Yes, let this tread fillup with the Google Nexus One issues cause by Vodafone!
What about Vodafone THE smartphone home!
The ruin the freedom of there users
They sold us a not branded phone, but they lei.
Would I wait for the branded Froyo version of Vodafone?
I start thinking rooting will be the best thing to do.
Miss Sold by Vodafone let down by Google
http://forum.vodafon...o/page__st__840
What about Vodafone THE smartphone home!
The ruin the freedom of there users
They sold us a not branded phone, but they lei.
Would I wait for the branded Froyo version of Vodafone?
I start thinking rooting will be the best thing to do.
Miss Sold by Vodafone let down by Google
http://forum.vodafon...o/page__st__840
