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What Happened?

RogerAdams
2: Seeker
2: Seeker

What's happened to Vodafone?

I was there at the beginning, selling the product and running Vodafone "Centres" in the nineties.

I was proud to. The company offered both network coverage and support better than Cellnet/O2 or either of the two startup.

 

Roll on to the 2020's and they are one of the least service orientated operations I have come across in ANY field of life. Anywhere. I would never have sold the product. I would have been embarrassed.

 

The replacement of intelligent human based support to an overly ambitious and often ignorant digital platform is just one example of it. They do no seem to give a flying ... about their clients in a way I've never seen before.

 

If they are living off their reputation, it's about time many others started tearing into that and establishing some reality. If nothing else - to protect the young who may be entering into their first agreement.

 

In the meantime Vodafone. Keep up the levels of customer abuse and let's hope to see future levels of churn that were inconceivable just a few years ago.

7 REPLIES 7

Enlli
4: Newbie

Still 100 times better than Virgin Mobile.

 

Honestly or are you a 'bot/sleeper?

I am 56 years old. I deal with a large number of companies on a day to day basis.

I have NEVER come across such a poor level of customer abuse as that which is provided by Vodafone in 2021.

Not with any operation. In any field. In any Country ( I have businesses overseas).

As I say, I would be ashamed to sell the product now.

There is no such thing as Virgin Mobile. They simply piggy back on other network's in order to extract profit. A valid comparison would be with the five networks themselves.

Virgin Mobile may be an MNVO but they run their own core network and have their own customer services separate to Virgin Media. 

Still, won't argue even if I've been in this business as long as you. 

As you seem to think being 56 gives you superior knowledge, I'm 73 and have been involved in the development of the telecoms industry in many forms since I was 16. Got into Mobile in 1993

Anyway, enjoy your complaint here. I doubt if it will do any good.

 

AnnS
17: Community Champion
17: Community Champion

Hi @RogerAdams 

 

This forum is here to provide Vodafone customer help and support and you are expected to give an indication of your issues, in return you will receive a direct offer of help and support from the Social Team.

 

However, the company has been going for many years, Vodafone changes, the company has moved a long way since Racal and analogue days.   Still the same Vodafone with 18+ million customers and 94+ million connections, probably a lot more just in the UK. With this massive UK customer base, they can't all be dissatisfied.

 

There is further information on this here:  Vodafone News Centre - History 

donnyguy
16: Advanced member
16: Advanced member

I find myself sitting on the fence with this one as I wholeheartedly agree with some of the sentiments expressed by the original poster but do feel its unfair to single out Vodafone specifically as this goes much wider.

Keeping this simple, and trying to keep it relevant to telecoms, I remember when 3 originally launched. A new player in the market who were offering people more minutes and texts for their monthly fee but who made it very clear that their customer care and back office functions would be offshore. At this time, Vodafone and the other players had onshore customer care. I remember at the time thinking, I'm happy to pay a bit more and keep customer care onshore. 

But no, as customers, we jumped ship as we'd rather pay less for a service and complain about it.

Since then, things have moved on, customer care has been outsourced and companies are now fully focused on allowing customers to self-serve via digital channels. Again, it cuts the head count and keeps the costs down for customers. 

Even this forum, it started life with a dedicated team who provided hands on customer care. They picked up issues, dealt with complaints, arranged re-grades and basically for many years, were my preferred channel for interacting with Vodafone. 

But again, that costs money which is why that is no longer a thing. Not that the forum still isn't great as a peer-to-peer platform. There's years of knowledge on here but it's definitely a downgrade from how things used to be.

But this isn't unique to Vodafone, most companies have gone down this route.

The point I'm making is, we perhaps need to accept that we're part of the reason things aren't as great as they were in the 1990s. 

Same time as us.

 

I agree. It won't do any good. A call to HO in the old days would have. As you say, people in the UK have become obsessed with getting the lowest price without thought for the fact that service costs. Just look at the NHS and NI!

It's a shame. I simply believe that Vodafone deserve to lose a client of 25 years on the back of their level of service as it is now. The more churn that they suffer, the more they just might be tempted to look at their template.

 

As I have said. I would certainly advise anyone to avoid Vodafone like the plague.

AnnS
17: Community Champion
17: Community Champion

@RogerAdams wrote:

 

I agree. It won't do any good. A call to HO in the old days would have.

 

.


Some people never understand how times have changed, it's still the same network and company, Vodafone has grown and changed in the last 25 years and has a massive customer base.  If there is a complaint you still have the option of speak to the Complaints Team here: Complaints