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21-11-2014 04:27 AM - edited 21-11-2014 05:06 AM
I'm recently back from a trip to Goa. An amusing aspect of my travels there was the innovative use of the sign writing provided generously by all the Indian mobile phone networks. Some had the name of the business appended, but some enterprising firms took it a stage further. I was particularly taken with the Vodafone Sweet Mart, a modest shop, the Vodafone SmartBar and Restaurant (AC), small but indeed very smart, and the Vodafone Family Restaurant (veg and non-veg, AC and non-AC), apparently a very traditional business apart from its adoption of both partial air conditioning and innovative sign writing.
Alas, there was no opportunity to photograph these establishments, let alone sample their wares.
EDIT: if you saw http://m.bbc.co.uk/news/business-30115555 and wondered whether it was a spoof, you'd be interested to know that KFC's advertising slogan is 'vegelicious'.
21-11-2014 04:56 AM