Hey dilm1983,
You're entitled to your opinions about sponsorship and stuff like that, but this is kind of just a thread about F1 for people who like F1- it's not a company run thing or anything linked to sponsorship, I just started it my own time as I've always been a huge fan.
It's an interesting comparison to make though, I saw one of their adverts which alluded to this topic on a billboard on my walk home from work a few months ago.
The way I look at it is that although Tesco operate a virtual network, they're actually a supermarket, not a phone company. There are many many other reasons you'd go to Tesco or another supermarket, so they don't really have to advertise in the ways other companies do. I can't recall anything that Tesco, Asda, Sainsburys or Morrisons sponsor, and whilst we're their competitors in the mobile arena, those are the companies they'll be benchmarking themselves against the most, so there's just no need for them to do it.
Plus, all successful companies advertise in one way or another. At least with the way we do it, our customers get some pretty cool unique experiences out of it- look at all the London Fashion Week exclusives our customers got last week, the British Grand Prix tickets and other F1 stuff on offer on VIP right now and of course all of the festival stuff coming over the summer.
Interesting point, probably worthy of its own thread really but I thought I'd discuss it here! The stuff I've just said by the way is my own opinion, written in my own time. I'd sign up another forum account for personal use, but everyone would still know it was me and it'd kind of defeat the point!
Cheers,
Tom
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