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I've received a message on my new HTC 10 (unlocked, on Vodafone) with the above title.
In summary, the accomanying text says "Vodafone [...] want to give you access to a collections of applications designed to help you get the most from being a Vodafone customer. [...] This is an optional update. Download Size: 5MB."
I don't think this broad-brush, generic message is acceptable.
Can anyone - particularly someone from Vodafone with specific knowledge - tell me in detail what these customizations are, and what they do? I don't want to install unnecessary Vodafone bloatware.
Solved! Go to best answer.