I'd like to think that it's made clear that you're taking out a new contract and what the montly charge is. The call always seems to begin with the "loyalty bonus" and the free tablet and it's possible people are hearing this and not the rest. However, this is a perennial complaint and it's hard to believe everyone is hoodwinked in this way.
The simple fact is that the offer is of a new contract which includes a device with no upfront cost, a bit like a fairly basic phone. To work out whether it's worthwhile, you need to know what the device is and whether it fulfils any requirement you may have. Multiply the monthly cost by the contract term (typically £15 x 24 months = £360). That's a lot for a tablet you could probably buy for no more than £150 outright, especially if you don't really need the mobile connection and woud be quite happy with wifi.
As a general rule, refuse all cold call offers from anywhere as they're rarely as good as they first seem and often come with a catch. I don't think Vodafone are setting out to deceive, but some of their sales people can be a bit disingenuous - emphasising the positives perhaps just a little too much and leaving the small print to the end when you're more interested than is perhaps wise.
If you want a tablet, research the market. Then, if someone does come up with a offer, you'll know if it's any good and whether to accept it before they change their mind.
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