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There are multiple reports surfacing online of Vodafone applying 10Mbit/s throttling (in accordance with their 10Mbit/s throttled service) to their unthrottled, so-called 'unlimited MAX' 4G service. Whether this is intentional or unintentional, this constitutes a form of mis-selling because there is an incongruity between the service advertised and the service received.
Vodafone offer three major plans on 4G:
The third, unlimited MAX, is explicitly advertised as an unthrottled service (whereas by contrast the first and second have throttles of 2Mbit/s and 10Mbit/s respectively).
In particular, there are numerous instances of Vodafone inappropriately applying the 10Mbit/s throttling to users that have been sold the unthrottled, so-called unlimited MAX 4G plan - see at least here:
This has nothing to do with any terms and conditions relating to fair-usage or the like – this is a network issue that would appear to relate to certain 4G masts. In one instance Vodafone identified the issue as a faulty security board on a mast, but in any case this issue is happening to a sufficient many users that even just a google search of ‘Vodafone throttling unlimited max plan’ reveals many users complaining on various internet sites complaining about experiencing throttling despite paying extra for a service explicitly advertised as unthrottled.
Since this may be considered a form of mis-selling, it is an issue that could initiate an Ofcom investigation. See here:
Please can Vodafone investigate at the network-wide level this issue and address it, in order to resolve this apparent incongruity between service offered and service provided?
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