Hello
alone in noticing the change in Vodafone’s OneNumber pricing policy. Many long-term customers have observed that Vodafone has indeed shifted away from offering the 50% discount on the OneNumber service for existing customers, leading to a standard monthly cost of £10. This change has understandably caused frustration among loyal customers, particularly those who have benefited from the previous discount for an extended period.
The increase appears to reflect a new pricing strategy by Vodafone, possibly aimed at standardizing charges across all customers. While this change can feel like an increase in costs, Vodafone might justify it by pointing to network and service enhancements or by aligning with broader market trends. However, as you noted, the actual costs of sharing an existing data allowance with an additional device don’t seem to have changed, suggesting a higher margin for the company.
For those affected, it may be worth contacting Vodafone’s customer support to express dissatisfaction, explore any available loyalty discounts, or look into alternative providers offering better value for similar services.
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